Word-Of-Mouth by Design
Create the Conditions for Word-Of-Mouth
This overlooked competitive edge can’t be delegated
OPEN ACCESS
Word-Of-Mouth by Design
Includes:
- 46 on-demand videos
- Strategic frameworks
- Implementation exercises
- Create your feedback loop.
When businesses fixate on awareness, it’s a giveaway that their customers aren’t spreading the word about them.
Avoid the temptation of focusing on awareness, optimization, or gimmicks.
They don’t create meaning for the people you serve and, as a result, don’t beget referrals.
- Become necessary.
When you differentiate, you stop existing as a commodity.
If differentiation comes from place of empathy, you become the only choice for people who want dentistry done that way.
Remove yourself from competition, raise your prices.
- Align your resources.
Good tactics built on mediocre strategy yield inconsistent results because your marketing is misaligned.
Determine your strategy and let it guide everything else.
What You'll Learn
- True organic growth
- How to actually differentiate
- Psychographic targeting
- What branding actually is
- The best marketing asset a practice can own
- Which market segment to target first
- Validate the scale of your audience
- Create messages that resonate
- How to leverage the network effect
- Not another tactic-driven seminar.
- Not another sales-pitch, disguised as a course.
- Marketing is NOT: SEO, advertising, promotions, "getting the word out", exposure, visibility, branding...
Course Content
Section 1: Foundations
Section 2: Change
Section 3: Who
7. Quality Input = Quality Output
1 min
8. Mass Marketing Is Keeping You A Commodity
4 min
9. You're Not Needed
5 min
10. We No Longer Target By Demographics
2 min
11. We Design Consistent Psychological Changes
10 min
12. How To Identify Your Core Patient Group
4 min
13. Belief-System Profile Exercise
7 min
14. Validating Scale Exercise
13 min
Section 4: Events
Section 5: Meaning
Section 6: Feelings
Section 7: Propellants
Section 8: Mainstream
Why this course is open to the public
Some clients got exceptional results.
Others did not.
For years, I assumed the problem was our engine.
I dissected campaigns, reverse engineered other agencies, and looked for the missing tactic.
There was no missing tactic.
No hack.
No super-secret protected advantage.
The difference was almost always the owner.
The clarity of their decisions.
Their instinct for marketing.
The unconscious strategy they created before any tool was deployed.
This course exists so you are not part of that group an agency says “Oh well?” to and moves on, writing you off as part of their “natural churn”.
This course exists so that when it’s time to work with an agency, your practice is ready.
These are the decisions that you must make before any agency, platform, or tactic can help.
Keep growing.
Keep growing.