Goals, Strategies, and Tactics
This course gives you executive-level marketing frameworks so you can grow your practice with confidence instead of confusion or reliance on agencies.
Marketing operates on three levels, and understanding the difference is essential.
Goals define the specific outcomes you want.
Strategy is the approach you choose to reach those outcomes.
Tactics are the individual actions that carry out the strategy.
Most content out there focuses on tactics, teaching you how to “make the boat go faster.”
This course takes a different approach. You’ll learn how to steer the ship, navigate confidently, and move toward the destination you actually want.
When your goals and strategy are aligned, the right tactics become obvious and far easier to choose.
Execute Your Plan
Knowledge without execution is just wasted time. Our Implementation Kit is designed to give you the clarity you need to plan your work, and work your plan.
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Course Content
Section 1: Foundations
Section 2: Change
Section 3: Who
7. Quality Input = Quality Output
1 min
8. Mass Marketing Is Keeping You A Commodity
4 min
9. You're Not Needed
5 min
10. We No Longer Target By Demographics
2 min
11. We Design Consistent Psychological Changes
10 min
12. How To Identify Your Core Patient Group
4 min
13. Belief-System Profile Exercise
7 min
14. Validating Scale Exercise
13 min