THIS AGREEMENT (the “Agreement”), is entered into on this date [current_date format=m/d/Y] by and between Pharo LLC (“The Company”) a California limited liability company, with a mailing address of 1470 W. Boros Ct., La Habra CA 90631, and;

[Name Below] (“The Client”), residing at [Address Below] (together with “The Company,” referred to as the “Parties”).

The Client and The Company agree as follows:

1. Services Provided.

The services are delivered in two key phases: Setup Services and Ongoing Management Services, ensuring a comprehensive approach to your marketing needs.

Setup Services

We create all essential and optional marketing assets to establish your campaign. This includes:

1. Website design, development, and hosting transfer.
2. Copywriting for your website and advertisements.
3. Setting up and connecting Google (accounts, ads, analytics, search console) and Meta assets (accounts, ads, creatives, Facebook, Instagram).
4. Implementing conversion tracking (Meta Pixels, Google tracking).
5. Optimizing your Google Business Profile and creating local citations.
6. Building systems for reviews, follow-ups, recalls, and auto-responses.
7. Designing promotional brochures (referral incentives, reviews, direct mail, scheduling policies).
8. Directing and managing photography for branding materials.

Ongoing Management Services

We ensure your marketing assets are continuously optimized to maximize new patient acquisition:

1. Website maintenance, security updates, and page optimizations for better phone call rates.
2. Monthly blog posts and Google Business Profile updates for improved SEO.
3. Active monitoring and adjustment of Google and Meta ads (up to $2,000/month).
4. Detailed monthly performance reporting and strategy adjustments based on metrics.

2. Client Requirements.

Client Responsibilities
The Client agrees to:

1. Complete the intake survey with all required information.
2. Provide administrator access to:
   • Website and domain hosts,
   • Google Business Profile, Meta Business, Google Ads, and other relevant accounts.
3. Configure integrations for the review system.
4. Supply photos, logos, and other branding materials.
5. Provide billing details for Google and Meta advertising accounts.

Instructions for these steps are provided during onboarding.

Failure to Respond:
If the Client fails to provide required materials within 30 days of agreement to services, The Company may terminate the Agreement, and all unpaid fees will become immediately due.

3. Payment Terms

• Setup Fee: $2,000 (approx. 30 days).
• Ongoing Fee: $2,000/month, auto-deducted.

4. Term and Termination

• Month-to-month.
• Cancellation: Client may cancel anytime via written notice.

5. Ownership and Proprietary Information

• Client retains rights to materials created by The Company for The Client.
• Proprietary tools/software remain The Company’s property.
• Both Parties agree to confidentiality.

6. Additional Services

• Out-of-scope work: $120/hour, pre-approved in writing.

7. Liability and Disputes

• No guarantees on specific results.
• Liability limited to amounts paid, excluding third-party costs.
• Disputes handled under California law.

8. Communication

• Email: support@pharoagency.com
• Phone: (562) 232-9939
• Office hours: Mon-Fri, 9 am–5 pm.

9. Entire Agreement

This document represents the full agreement. Modifications require written approval through email.