Creating awareness
Paying for attention
Are you sure you're prepared?
It’s tempting to hire an agency and start getting the word out.
Their promises are enticing.
The returns look fast and impressive.
You want to believe you are ready.
But, will they know how to present you to the market?
Or, will you show up as just “another” choice, in which case, the cheapest, most convenient option wins?
It turns out that the practices that grow through word of mouth do so, because they do dentistry in a way that no other providers do.
They are not a commodity.
So when they pay for attention, people see them as the “better” choice – not “another” choice.
As described in our homepage, paying for attention is no longer a sustainable way to support growth.
It gets more expensive and less effective every day.
Today, attention and awareness must be used as the kindling that ignites word of mouth – not as something to rely on.
Once you’ve designed your practice for word of mouth, then you can leverage paid attention, because then you’ll have an exit strategy.
Are you sure you’re prepared to pay for attention?
If you’re the slightest bit unsure, start with the course.
It’s free.
Then, apply below:
Tell us your strategy
Based on your response, we’ll provide strategic feedback or invite you to work with us.
What we'll do for you
Our philosophy is as follows.
Marketing activities can be broken down into 4 quadrants.
- Low-Leverage and Fast, Cheap, or Easy
- Low-Leverage and Slow, Expensive, or Hard
- High-Leverage and Fast, Cheap, or Easy
- High-Leverage and Slow, Expensive, or Hard
Fast, Cheap, or Easy
Everyone does these activities.
Google Maps, Google Business Profile optimization, Local SEO, listings, responding to review, AI content generation.
Because everyone does it, they will provide you no advantage.
However, to not do them is a significant disadvantage.
We’ll make sure you’re covered here.
Low-Leverage – Slow, Expensive, or Hard
We avoid these activities.
These activities are done once a practice has maximized leverage elsewhere, and all that’s left are the less effective, lower-payoff tactics.
Traditional SEO, mail, billboards, newsletters.
High-Leverage – Slow, Expensive, or Hard
Most people avoid these simply because of the difficulty of execution, the costs involved, or the required time is too lengthy.
This is where the opportunity lies and where the hard work of having done strategy shines.
Google ads, Meta ads, retargeting ads, review generation, photography & graphic design, website, landing pages.
The big picture
Most importantly, our team understands strategic marketing and how our role is to ultimately get you self-sustaining, not dependent on us.