Facebook Advertising

Foundations for Successful Advertising

1. Setting Up Accounts

Create your Business Manager account and your Advertising account.

Creating your business manager account

Your Business Manager Account is where everything related to Facebook and Business is handled. This includes your Advertising.

  1. Visit https://business.facebook.com and click “Create Account”.
  2. Log into your personal account when prompted.
    If you don’t have a personal account, follow these instructions and return back to this step.
  3. Enter your Business Name, Personal Name, and your Business Email and click “Continue”.
    If you aren’t prompted to do this, you already have a Business Manager account.

Creating your business manager account

This is where your advertising comes to life. Make sure you have already created a Business Manager account.

  1. Visit https://business.facebook.com/settings.
  2. In the left sidebar, under “Accounts”, click “Ad Accounts”.
  3. Select “Add” and “Create a New Ad Account”.
    If you’ve reached your account limit, skip to step 2. Connect Your Business Page.
  4. Enter your Business Name in “Add account name”. Select “My business”, and click “Create”.
  5. When you’re prompted to add users to the Ad Account, choose yourself in the left-side menu, and enable all access.
  6. Add a payment method when prompted.
    Alternatively, you can add a payment method here: https://business.facebook.com/adsmanager/manage/accounts

(Situational) Creating your personal account

  1. Click “Create New Account”.
  2. Enter your information and click “Sign Up”
  3. Verify your account by confirming the email sent to you.
  4. Important: If you’ve just created a new account, please wait 1 hour before continuing setup. This will help avoid being suspected as an abuser.
  5. After waiting, start the Creating Your Business Manager Account process again.

2. Connect Your Business Page

Facebook requires a connected Page to advertise.

Connect existing business page

  1. Visit https://business.facebook.com/settings/pages/.
  2. Select “Add” and “Add a Page”.
    If you do not have an existing page, select “Create a New Page” to set up your Business Page.
  3. Follow the on-screen instructions to connect your page.

Important! Facebook Advertising Compliance

To prevent your account from being banned for suspected abuse, we must take certain precautions at this point.


  1. Your website must have multiple pages and it’s own domain name.
  2. Your website must have a Home, About, Contact, and Blog page.
  3. Your website must have a Privacy Policy, Terms and Conditions, and a Cookie Policy.
  4. Your website must have at least three 500+ word articles.

Facebook Page

  1. Your page must have a profile picture.
  2. Your page must have a cover picture.
  3. Your page must have an about description.
  4. Your page must have at least 5 decent sized posts on your newsfeed.
  5. Your page should have at least 2,000 likes.

Don’t worry, we’ll take care of all of these for you before we get started.

Follow the steps below to give us the access we need to get your page up to compliance.

3. Providing Us Access

We’ll make the necessary changes on your Facebook Page and start setting up your advertising.

Facebook business page

  1. Find your business page settings: https://business.facebook.com/settings/pages/
  2. Assign us as a partner.
  3. Select ” Business ID” and copy and paste our Business ID:
  4. Toggle on all “Partial Features” and leave “Full Control” off.
  5. Click “Next” and finish.

Advertising account

  1. Find your ad account: https://business.facebook.com/settings/ad-accounts
  2. Assign us as a partner.
  3. Select “Business ID” and copy and paste our Business ID:
  4. Toggle on all “Partial Features” and leave “Full Control” off.
  5. Click “Next” and finish.