Describe your ideal patient(s)
How does your team take somebody from a stranger to a paying patient?
What are your business goals for the next 12 months?
What do you believe is blocking you from achieving these goals right now?
What has worked best when it comes to growing your business?
What hasn't worked, or worked poorly, when it comes to growing your business?
Doctors or practices you look up to
List your competitors' websites
Describe your business in 1-2 sentences
Describe your brand in 3-5 words
What do you focus on (Or want to focus on)?
Why did you go into private practice? What was your original vision/mission?
What do you do better than your competitors?
List any websites you'd like us to improve on
On a scale of 0-10, how important are Spanish-speaking patients to your business?
Other languages to consider?
Which platforms have you advertised on?
Which services/treatments do you perform the most of?
Which services/treatments would you like more of?
Do you have any keywords in mind?
Do you offer any seasonal promotions?
Which cities/locations do you believe work best for you?
Have you had previous SEO work done on the site?
Did they provide you with any reporting that we can reference for their work?
Do you have any topics you would like us to discuss to your patients on your website blog?
What is your target review score and quantity?
Which PMS do you use?
Describe your review generation system/process
Describe your review response system/process
Do you have a custom phone number to track results of offline promotion?
Do you send promotions by mail?
Describe your referral generation system/process
Describe your follow-up system/process
Describe your recall system/process
Describe any other marketing you are doing
Anything else you'd like use to know?