Dental insurance economics made simple.

Tell the story they want to hear.

SEO is a losing strategy.

Curate what people can pay you for.

If you’re doing the wrong direction, it doesn’t matter how fast you’re going.

Start by identifying your ideal patients.

Own your marketing assets.

Summary The video discusses the critical importance of owning assets rather than renting them, particularly in the context of digital marketing for dental practices. While there are exceptions where renting is pragmatic (such as unaffordable ownership, depreciating assets, or labor which cannot be owned), ownership provides security, control, and independence that renting cannot guarantee. Key […]