Since the way website transfer information to your patients is primarily through text, fonts are a critical element of a good website!
Imagine if the demographics of your patients are elderly seniors. It would be detrimental if your website’s font was size 11 and ultra-thin. Your senior patients would be insulted just as much as the younger patient who finds intricate fonts to be a headache.
Let’s avoid this critical mistake for your website. In this guide, I’ve found 4 font pairings that will appeal to different audiences. Typically, age is the determining factor.
The first font will be for your headings. For example, our website uses Montserrat as our primary heading font.
The second font will compose your body text.
1. Playful and Inviting
Ideal for pediatric dentists and those with a youthful demographic, this font pairing is fun to look at and shows a lot of personality.
2. Modern and Sophisticated
Ideal if your demographic is primarily young adults who are accustomed to the typography of modern websites.
3. Elegant and Sophisticated
Ideal if your demographic is primarily older adults 55+
4. Clean and Simple
Suitable with practically any dental practice.